Hello there, everyone.
Apple made a pivotal announcement in December 2020 that would fundamentally alter the digital media sector.
This statement upset the fundamental roots of a trillion - dollar organization like Facebook, and as a result, Facebook came out of the special marketing effort to openly attack Apple.
Ladies and gentlemen, this regulation is known as Apple's app tracking transparency framework, and it was implemented on April 26th, 2021.
And, just like any other crucial issue, if you fully comprehend this critical scenario, you can turn it into an incredible opportunity to outperform your competitors.
So, what precisely is this at framework, exactly?
What makes you think this is a direct attack on Facebook?
And, most importantly, how can you use this to outperform your competitors as a digital entrepreneur?
The first thing you need to know about Facebook advertisements is how they function, so here's an oversimplified description of how they work.
So, every time you use Facebook or Instagram, the Facebook algorithm identifies your areas of interest based on the information you engage with.
For example, if you're a 21- year old lady who is applying for jobs naturally, you'll engage with job- related information like resume writing, interview hacks, and so on, and Facebook will create a user profile for you based on your interactions, noting that your interest is in job-related stuff.\
Similarly, Facebook will track your other actions and keep track of the items you enjoy.
It will notice, for example, if you enjoy jeans, Snickers, and organic food goods all at the same time.
Advertisers are the second
in Facebook.
Every time a company wants to run a Facebook ad, the company's digital marketer must notify Facebook who might be a potential customer.
Interests, age, location, and other demographic characteristics are included in this data.
This is how a slew of marketers flock to Facebook to promote their wares.
Let's say one of them is in the field of tech
Blogging.com offers a course called the Resume Master Class that teaches you how to create a classic resume that will help you stand out from the crowd.
Think school marketers will tell Facebook that their ideal consumers are between the ages of 20 and 25 during the placement season.
Aside from that, they must have earned a bachelor's degree in engineering or a master's degree in business administration.
These students' whereabouts will be listed as Pune, Mumbai, Bangalore, and other important cities.
The second step, targeting, begins at this point.
During this phase, Facebook will begin offering you numerous advertising based on your preferences, such as a denim pants ad, a large basket ad showing organic food delivery, and a video ad.
After showing you all of these adverts, Facebook will begin tracking your interactions with them in order to determine which of these things you are most likely to purchase.
So, if you view a three
minute Tech blogging.com ad and then download the free eBook, Facebook will know that you are more likely to become a Tech blogging.com student than a huge basket consumer at this moment.
As a result, Facebook analyzes the audience's interest using engagement parameters such as likes, comments, shares, and watch time, and then moves on to the third phase, retargeting and conversion.
This is where you are presented different resumes and intervened advertising so that you may choose which firm to work with.
For example, you may see an advertisement for the same course from a firm that sells the course at a higher price or from a company that provides technical interview assistance.
Facebook will try to estimate your interest based on a variety of permutations and combinations in this way.
Show you ads that are relevant to you.
This is how users are given a variety of options from which to choose, allowing them to work with the company that best matches their needs.
This is the fundamentals of Facebook advertising; to put it another way, the complete process can be broken down into three distinct parts.
The initial stage is to profile users and advertisers.
Targeting is the second step, followed by retargeting and conversion.
As it turns out, Facebook's remarkable algorithm has revolutionized digital marketing by using user data, and the algorithm's incredible precision is one of the reasons why, in 2020 alone, 29 billion dollars will be produced just from digital advertising.
However, this is where Apple's privacy policy, which is a direct attack on Facebook, comes into play.
If you can convert one consumer for 500 rupees as an advertising, the same cost to convert an iPhone user may be as high as 1000 rupees.
As Facebook pointed out, the skyrocketing cost of acquiring new customers may make it harder for small firms to expand.
Not only that, but even firms that have established a solid foundation with a digital - only strategy will struggle.
This isn't just limited to Facebook; it also applies to other sites such as Google and LinkedIn.
This is what Apple's app tracking architecture implies.
Ladies and gentlemen, this seismic shift will usher in the second wave of the digital media revolution.
The question is how this will alter the digital media paradigms.
And, most crucially, what are you expected to do if you're a company or entrepreneur in order to transform this crisis into an opportunity?
To begin with, in this second wave of digital media, every business must transform into a media firm that produces content for itself, and this applies to all brands, regardless of whether they sell buildings or t
-
shirts.
Why?
Because when brands start providing content, they will naturally draw an audience that will become their consumers, drastically lowering their need on advertisements.
Two, the material you develop as a brand must cater to the interests of your potential customers, not necessarily to sell your goods.
The Instagram handle bavarco.com is a nice illustration of this.
By default, they aim to appeal to an audience that enjoys clever comedy, so they've employed various methods to amass 1.6 billion Instagram followers, which they then use to showcase their current t-shirt designs, resulting in organic sales.
There are two types of t
-
those that are largely reliant on advertisements, and those that, like beaucoup.com, have two pipelines: one for organic sales and the other for advertising sales.
Finn Shorts, meantime, has built a considerable audience through their podcast, with the eventual objective of becoming the third
-
largest insurance maker.This is because the economy will be given a boost as a result of this approach.
Why?
Because by developing information and catering to an audience, the makers become inadvertently direct linkages to enormous groups of people.
Finally, digital marketers who thrive in Apple commercials will have a leg up on the competition when it comes to high-ticket clientele.
That is one of the most important and timeless marketing principles that we must follow in order to excel in the market, and these lessons, by the way, form the very foundations of things cool before we move on to the lessons, there are three very important pointers that you must keep in mind if you want to excel in this ever changing digital landscape number one, please read this book called hooked which talks about.
The timeless lessons on customer retention and engagement, regardless of what type of brand you are or which platform you use, only when you have a solid foundation for customer retention and engagement should you overspend on inorganic digital ads, and if you're doing it right now now would be the best time to start acting on content creation before Google comes out with another policy number two internet penetration in India is accelerating at a rate that has surpassed that of the United States.
Which means that brands must not only create content but also build multiple audiences with regional content. If you don't want to cater to a regional audience, you must build a digital omni channel approach in order to reach your audience, which means providing high quality value across multiple platforms, not just one. A classic example of this is Nikon, which has a magazine, Instagram handle 3055 influencers, and even a fantastic youtube channel.
Last but not least, please read this book called contagious to understand the fundamentals of marketing that will never change regardless of these policies regardless of the medium of propagation since always remember digital media caters to the interests of their audience.
Finally, and most importantly, please read this book called Contagious to understand the fundamentals of marketing that will never change regardless of these policies or the medium of propagation because always remember that digital media may change and formats may change, but consumer psychology will never change because human behavior will always remain the same, so never ever lose sight of human behavior.
So, regardless of the shifting landscapes of digital media, never lose sight of human
-
centered design and be certain that you will be able to succeed.
That's all I've got for today, fellas.
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Thank you so much for taking the time to read this.
In the next one, I'll see you.
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