Relevance is a key concept for search engine optimization. We have long known that you need to develop content with a strict relation to the search term you are optimizing for if your client site is going to rank highly. Because search engines get better and better at divining what a searcher wants when he or she keys in a query. So your client site has to be able to deliver the right content for every query you are trying to catch.
Google searchers can enter a “label” term to refine their search results – the text entered after the command phrase “label:” is used by the engine to weight the ranking of the pages it returns. For search engine optimization purposes this means there’s another level of refinement we can add to our keyword research.
Long tail keywords deliver niche results for a client site – for example by optimizing for “cast iron garden gates” rather than just “garden gates”, we deliver a larger portion of a smaller search group to our client’s door.
In the same way, we can now look to refine our search engine optimization in a competitive area by aiming at label: searches too. For example, where a search is conducted for garden gates:user reviews, Google will weigh its SERPs returns so that all pages with content identified as user reviews about garden gates will take priority over pages about garden gates but with no user reviews.
This further moves the practice of the search engine optimization company into the realms of design and architecture. As search engines get more athletic, more able to make logical leaps in the same way that human users do,. The role of the search engine optimization company starts to spill over into advising on how to group content on a page, and what kind of content to use to best offset the main content that page is dealing with.
Effectively, search engine optimization is now becoming as much about content development as it is about looking at the coding of the site and the keywords the site has been optimized for. While search engine development heads more and more in the direction of creating engines that the user teaches how to search as they use them.
So when you call up a label in a personalised Google search you are giving the engine instructions that help it to refine your search in a specific way. How the search engine may create these labels depends on its architecture. Possibilities include simply nesting tags into conceptual groups and applying labels to them; and identifying specific URL configurations (such as gardengates.com/reviews) configurations, which may point to information categories – in this case the category of “reviews”.
The more user defined a search becomes, the more challenges there will be for the search engine optimization companies to keep pace. But it’s also true that the more refined these algorithms are, the more spaces open up for some really creative niche marketing.
Author Bio: The above article is composed and edited by Donna B. She is associated with many SEO Companies as their freelance writer and adviser. In her free time she writes articles related to SEO, Social Media etc.
